This integrated approach will eliminate the disjointed nature of agency relationships currently experienced by retailers and simplify the working practices required of them to achieve high performance and communicate effectively with their customers.
MCR Group was formed in recognition that Multi-Channel Retailing will be the catalyst for irreversible changes that challenge traditional marketing communication principles – in terms of the players, pricing, products & services and the relationship with consumers.
A new combination of communication skills will be critical to the success of Multi-Channel Retailing and current agency models will not meet the demands that will be set of them.
MCR Group will identify the best businesses to deliver on this vision and bring them together under a group structure that will ensure easy interaction between client and agency, while also delivering the necessary critical mass to deliver efficiencies and maintain overall operating margins.